Is Domain Name A Google Ranking Factor

Is Domain Name A Google Ranking Factor

Do you remember the beginning Internet’s early days? Domain name are booked in the name related to the Keywords search

You could go through the day talking to your acquaintances on AOL messenger while playing solitaire in Yahoo games. Your mom then dialed the phone to make a call, and you were ejected from the internet. Great times.

Is Domain Name A Google Ranking Factor

If you were looking for something, then there was a good possibility that you were through a website with the exact matching domain (EMD). For instance, if you require a dog collar, you could end up on a site with an address like www.buyapplemobile.com.

At the beginning of search engine optimization, it was customary for companies to use their precise keyword right into the domain’s URL.

Unfortunately (or perhaps fortunately, depending on your opinion about EMDs), fraudsters and criminals made use of this, snatched several domains, and then linked them with low-quality websites.

What’s happening now? Does your domain’s name affect the outcomes of searches?

Let’s take a look at the discussion.

The Claim: How is Domain Name A Ranking Factor?

A domain that exactly matches used to be a huge deal.

In 2010 an insurance company domain name was sold for $49.7 million, which is still the most expensive domain purchase ever. Someone was interested in domains that included that word.

It was (and often is) typical for those within the SEO industry to promote EMDs. The main argument for them is that they instantly create credibility and provide a competitive edge.

Remember those criminals we discussed in the previous section? Then, Google got wise to the URLs with keywords that were stuffed with keywords and modified its algorithm to eliminate these URLs. However, that doesn’t mean your domain’s name on your site isn’t a factor in Search Engine Optimization.

The Evidence: The Effect Of Domain Names On Search Engine Optimization

There needs to be more contradictory information on domain names and their effect on rankings.

It’s not a secret that domain name names had an essential role in ranking at some point.

In 2011 Webmaster Hangout, Matt Cutts, a software engineer from Google’s Search Quality group, acknowledged the role played by EMDs in the search algorithm of the tech giant.

He also added:

One year later, in 2012, Cutts posted on Twitter that domains with poor quality exact matches were likely to be less prominent in the results of searches.

In 2020, Google Webmaster Trends Reviewer by John Mueller revealed keywords in domain names are no longer a factor in determining search engine result rankings.

In response to a question about whether the keywords used in domain names influence rankings in the Ask Google Webmasters video, the man replied, “In short, it’s not true. There isn’t a unique advantage like this from the presence of a keyword on the top-level domain.”

It doesn’t mean domain names aren’t significant. They’re not direct ranking factors.

After we’ve discovered that domain names aren’t part of your overall ranking in search engines, SEO professionals can ignore them, right?

Absolutely no.

Choosing a domain name is an essential element that affects how you present your UX and your public appearance. Your domain name must usually be the most prominent element of your business. Sometimes it’s not your business name but rather a trademark or brand.

It is possible to think about subdomains or separate domains for various properties. If you sell items that resellers sell, This will help customers find your business more quickly.

The use of keywords within your domain does not help with SEO rankings. If not done correctly, it may even harm your SEO.

However, if your brand is primarily concentrated on a specific product or service, adding keywords within the area could aid users in understanding your brand’s purpose in one glance. The use of a keyword that is strategically placed can assist in attracting audiences that are who are likely to buy.

Do not be afraid to use the word “keyword” if it’s relevant to your brand.

Here’s the short version: Your domain’s name does not directly affect your Google rank, but it can provide opportunities for savvy web marketers to showcase their brand’s values and create a better user experience.

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