Having consistent website traffic requires more than just relatable and well-curated content. And business with online presence relies on search engines for their existence and growth, at least to some extent. Google is the most used search engine, where people look for information, which makes it necessary for website owners to know the SEO and algorithm updates. But SEO can only do so much before you require other steps to boost your website traffic.
Here are some of the ways you can drive traffic to your website and make it grow.
Use long-tail keywords
For a successful website, you will need good quality content. But you cannot expect to drive traffic with just good content. Achieving a desirable amount of traffic gets more manageable if you know how to use long-tail keywords.
Long-tail keywords are often 3-4 word phrases that indicate that a user is looking for something to purchase. After Google’s Panda update, SEO experts and bloggers started using long-tail keywords to lead them to the right audience.
If you find the proper way to incorporate long-tail keywords, you will find it easier to connect with your customers. This can also mean 20,000 organic visitors to your site as soon as 6 months.
In case you are looking for help while incorporating long-tail keywords, contact freelance SEO experts in Kerala.
Focus on making the headlines interesting
Grabbing a reader’s attention is very hard, especially since online users have much less attention span. And because of that, you must attract their engagement with the headline or lose them. You must learn how to write a headline that makes a user click and share it on their social media. Some headlines are SEO optimized but don’t provide the user insight, does not interest them, and sometimes aren’t clear.
Headlines are critical as 80% of the users are looking at the headlines only, and only the rest are reading other details. SEO techniques and keywords are for Google, while an exciting headline with insight is for the readers. Both are important.
Create engaging content
Engaging content includes providing the users with materials that draw them into conversations, making them interested and involved in what your brand conveys. This is called content marketing, and without proper content marketing, you are missing out on the chance to grow your business.
Earlier it was not crucial that you create high-quality content. Still, after the Panda update, it has become necessary so that Google can provide good quality content to its users. The more you create good content, users stay on your website to read through it, share on their social media, and enhance your credibility. One of the first steps to engaging content is writing long, detailed, and in-depth content.
A website owner knows that it is not easy to keep up posting blogs consistently, focusing on SEO techniques and keeping updated with them, writing relevant content, and many other aspects of a website that requires attention. But as a website owner, you don’t have to take care of them all. Find freelance professionals to provide you support and help. And in case you require SEO assistance, freelance SEO experts in Kerala are some of the best in the industry.
You can check some the best SEO experts in Kerala