As a marketing and advertising professional, you need to know the social media stats for UAE and how you can get ahead in this industry. There are 7 million Facebook and 3.80 million Instagram users in the UAE, and it is estimated that Snapchat and Instagram together account for 32.4 percent of the population. Digital ad spend in the UAE is $678.1 million, so you must know which platforms are the most popular UAE SOCIAL MEDIA STATISTICS 2022.
Facebook has 7.20 million users.
Social media is taking the UAE by storm. Everybody in the UAE knows how important and widespread it is. According to a recent study, YouTube, Facebook, and Instagram are set to have the largest user bases by 2022. According to the survey, YouTube alone is expected to have 8.72 million users in the UAE in 2022. Facebook and Instagram are also predicted to have the most active users in the UAE in 2022, with 7.20 million users per country.
Currently, Facebook has over 1.88 billion daily users. Its users are divided into various groups depending on what they use the social media platform for. Most users use Facebook to connect with friends, share photos and videos, and play games. The numbers don’t lie, with most Facebook users spending more than eight minutes a day on the platform. However, the numbers don’t reflect the actual size of the Facebook user base.
Facebook is currently the most popular social media platform in Europe. The number of users in the region has been up three-fold in ten years. Most of its users are in the Asia Pacific region, with 1.3 billion monthly active users. Those in the UAE make up nearly 80% of Facebook’s global user base. With so many users, it’s no wonder the UAE will become the second-largest market for social networks.
Although women are more likely to use social media than men, there are specific regional differences in how women use it. According to a study by the Dubai School of Government, women make up a third of the country’s Facebook users. Women’s concerns around social media include privacy and cultural limitations. So, knowing your target audience is essential to maximizing engagement and growth. The UAE is set to be one of the world’s most active regions, and the Middle East is no different.
Instagram has 3.80 million users.
The UAE is among the leading markets to adopt social media, with market size of 8.10 million. The gender balance is nearly 50/50, with 63.2 percent of males and 35.6 percent of females using Instagram. There are more mobile users than PCs, with 99.1% of social media users using mobiles. As of 2017, Instagram is primarily used by men, with the number of female users decreasing slightly from the previous year.
Currently, Instagram is the most popular social media platform among millennials. Users of Instagram are primarily between 18 and 29 years old, accounting for almost three-fourths of the total number of users. The number of users between 30-49 years old has more than doubled since 2016, while those aged between 50-64 years old are up 50%. Instagram has a younger audience than Facebook, as millennials primarily use it.
Although the app’s popularity is increasing rapidly, it is still a relatively new service. Millennials use it more for communication than for sharing pictures. According to the Instagram website, more than half of its MAUs are daily engaged with the app. It has recently introduced new features, such as Instagram Stories, brief messages, and the Feed algorithm, which sorts the feed based on users’ interests.
One in two users of Instagram has used it to learn about new brands. According to a survey by Statista, more than half of Instagram users have used the app to research new brands. The app has also introduced new features like GIPHY and Boomerang stickers. And Instagram’s shopping feature has swept the retail industry into a frenzy. The social media site has a dedicated business Instagram handle, enabling brands to expand their networks and engage with consumers.
Snapchat has 32.4 percent of the population.
The UAE has embraced social media and is aware of its reach and significance. A recent survey of internet users aged sixteen to 64 shows that 32.4 percent of UAE citizens log into social media daily. They do so for various reasons, including keeping in touch with friends, filling their spare time, and reading news stories. Despite these limitations, many UAE residents are willing to use social media as a vehicle to reach a wider audience.
The Snapchat statistics also show that the majority of users are female. Girls account for 57.4% of the platform’s audience, while boys account for just 8.6%. While Snapchat reaches the largest age group among US teenagers, the gender gap is most pronounced among users aged 13 to 17. In contrast, the app’s user base is more significant than Instagram’s, with a 63-year gap between the youngest and oldest users.
In the UAE, the app has an estimated 280 million active users, with over 200 million users engaging with augmented reality monthly. The technology is also helping users find content and discover new brands. The platform will introduce voice search by 2020. Users can also limit the time a Snap remains visible to others. In the US alone, Snapchat users spend an average of three minutes a day on the app, which means that the UAE has a large market for this type of content.
The number of Snapchat users is increasing. Snapchat users in the UAE increased by a whopping 66 million in the first quarter of the year. Despite the considerable growth, the UAE has a relatively even distribution of income: the average American user makes less than $30,000 per year. The average person produces between $30k and $75k a year. In the UAE, the number of Snapchat users has also increased among those over 50 years of age, with almost 5 billion Snaps sent out daily.
Digital ad spending in the UAE is $678.1 million.
UAE ranks first among GCC nations in digital ad spending. In the first quarter of 2017, digital search and social media ads combined accounted for $531 million of the country’s digital ad spend. Both categories increased year-over-year, although digital banner ad spending declined 14.1%. As a result, the UAE accounts for 46% of the region’s digital ad spend.
According to recent ZenithOptimedia data, digital ad spending in the region is expected to represent 28 percent of the total ad market by 2022. The vast majority of this is expected to be search-related. Additionally, social media is quickly becoming a part of everyday life in the UAE. Ninety-two percent of UAE internet users use mobile phones or tablet devices to access the internet.
Global ad spending will continue growing, although revenue increases for the world’s leading digital ad publishers will slow down this year. In 2022, digital ad spending will total $1.5 trillion, with the United Arab Emirates reaching a billion dollars in 2022. However, regional results will differ from country-to-country results. For example, in the UK, paid social media will reach PS1.1 billion in 2022, while spending on traditional media such as newspapers and magazines will increase by 12%.
While many marketers are focused on mobile and online ads, the trend has shifted toward other forms of advertising, such as TV and out-of-home advertising. This shift has made in-store communication more critical than ever. However, the shift towards digital has also created an environment where brands increasingly rely on digital channels to reach consumers. Therefore, digital ad spend is expected to increase 14% in 2022, 9% in 2023, and 10% in 2024.
Millennials dominate the world of Instagram.
Instagram has become extremely popular over the last decade as a social network. More than half of the Instagram population is under the age of 35. Millennials, the fastest-growing generation on the internet, are most likely to purchase products from posts shared by friends. According to a study published in Social Media Today, Millennials will use Instagram as a mobile messaging app 47% of the time. It makes it the most popular social media platform among teenagers.
Social media marketing is increasingly centered around celebrities and industry experts, but millennials also use blogs as their informants. Blogs with large followings often have sponsored posts. Micro-influencers are ordinary individuals who have gained significant knowledge about a niche and a large audience. It is the primary method of Instagram marketing today. These individuals have the potential to attract millions of followers, and they can help brands reach millennials in the Middle East.
While millennials mainly use Instagram, older users are also beginning to use the platform. The number of users in the UAE between the ages of 18 and 24 has nearly doubled since 2016, while the number of Instagram users between the ages of 50 and 64 has grown 50%. Therefore, the use of Instagram among these users is expected to grow significantly in the next five years. And Millennials will continue to be the most significant demographic, making it the most effective social media platform in the UAE.
By 2022, half of the population will be using social media. This figure is 74% in the US, but it will be higher in the United Arab Emirates. Despite this, it does not mean that the UAE will become the social media hub of the world. But Millennials are already dominating the world. These young adults are the most active users on the site, so it is no surprise that they have so many accounts.
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