When you’re developing an app, website, or even a product, among the most critical aspects determining whether a potential buyer decides to purchase your product is the relevance of your keywords.
When it comes down to creating apps and then launching them on either the Apple App Store or Google Play, being noticed by the millions of apps may seem like an overwhelming task. This article will examine ways to improve your search engine rankings and why engaging an independent ASO specialist from a freelancing website like Guru might be a good idea.
What Affects my position on my App Store? App Store?
A Descriptive and Relevant Title
Check that the name of your app offers a notion of what it’s about-don’t make your app a dog’s walker or groomer, “Furry Friends.” For everyone aware, this could be an actual game, and you might want to label the app something like “Furry Friends: Locate Groomers or Walkers and More!”
The titles in this category will help the client better understand what they’re seeing and will make the customer more inclined to press the Install button.
App Description Quality
It is essential to explain to potential customers what the app can do clearly. Why is this game so addictive? In what way can this app for dog walking help me locate a dog walker? What will this app do to help me differently than others?
High-quality Screenshots
Take many high-quality photos and select the top and clearest ones you can use in your app’s description. If you’re planning to launch games, ensure you have images that show lots of action but don’t look too complicated. For any app, showcase some photos of your user interface, which demonstrate how easy to utilize.
An eye-catching Icon
A simple icon is perfect for certain apps; however, if you’re developing an exciting game, it must include some action-oriented artwork, as its icon depicts the idea of fun and excitement. Likewise, it can be said that you shouldn’t evaluate a book based on its cover; however, in the case of an app store, everybody will consider your app and choose whether to try it out by its icon.
Positive Reviews
Asking customers in the app if they’d be willing to leave feedback is an excellent way to increase your position. Be gentle, but only allow the app to ask now and then, and offer the user the option of saying, “don’t request it to ask again.” Making sure that your customers are happy by not interrupting their gameplay by asking them to leave reviews can result in them telling their acquaintances to download your game.
The Best Keywords
The keywords start right in the title of your application- if the game’s name is “Master Blaster,” that’s a great title but doesn’t convey what the competition does. However, if the label reads “Master Blaster, The Sci-Fi Space Adventure,” it’s not just more descriptive, but it also includes three keywords. Anyone searching for a space game, science-fiction game, or adventure-based game will likely stumble upon your game.
The following keyword to be included is to be included in the description of the game. For example, maybe you’ll describe how it’s “team-based,” “multi-player,” or features” tournament modes” or “tournament feature.” Make sure to use these words repeatedly without over-stuffing them in the description rendering it hard to read.
It’s important to know this: the Apple Store has a special keyword section restricted to one hundred characters. You can select to limit this. On the other hand, Google Play reads keywords from the description and title and permits the use of up to 4000 characters.
It is also possible to try various keyword searches on the app store and discover popular and trending keywords. Be cautious when you do this, however, because the use of top-trending keywords can result in you being buried by the flood of apps with similar terms. But, if you mix trendy keywords with additional terms, you’ll be able to get a decent balance.
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