Websites are the business cards of our time. Think about it. You meet a stranger at a party, and it turns out they’re looking to buy the product that you’re selling. In days gone by, you would have slipped them your business card.
Enter the digital age. Today, you tell people the name of your company or brand so they can look up your website. Many people still carry business cards, but it’s no longer expected. What is expected, however, is a website for your business. Additionally, having a website is not enough since everybody has one. Your website needs to be professional, user-friendly, mobile optimized, and encourage customer conversions in all the right ways.
Here are our top 5 reasons your business needs a great website.
Your Customers Will Trust And Respect You More
If you don’t have a website, potential customers may doubt your business’s credibility and the value of your product or service. Imagine that all of your competitors have websites, but you don’t. Who will seem more trustworthy, reliable, and professional? You need a website if you want your customers to believe you are a brand they can rely on.
Trust not only plays a role in guiding a customer through the sales funnel but also influences loyalty. If your website inspires confidence, customers are more likely to return and are more likely to recommend you too.
And finally, customer trust can help your company establish itself as an industry thought leader. If your customers trust what you have to say—and if the content you’re producing feels credible and reliable—they’re more likely to view your company as an authority.
Websites are also a great way to differentiate your business from the competition. Your website can show your customers that you know who you are and have confidence in your offer. People respect that, and when people appreciate you, they are more inclined to trust you.
You’ll Make More Of An Impact (and be more memorable)
So, we’ve already established that your business website shows customers you know who you are (and are proud of it). But, on the flip side, your website will also ensure that they know who you are and don’t forget it!
Think of that billboard ad you drive past every day. You hardly seem to notice it anymore until you need whatever it is selling, that is. Suddenly, that billboard is the first thing that comes to mind. In online marketing, that billboard takes the form of your digital presence. A solid digital company will show that your target audience is familiar with your business offering (brand awareness) and has a good idea of what it is all about (brand identity). The next time they need what you are selling, they will be sure to think of you first.
A unique website is essential for creating a solid digital presence for your business.
You Will Attract More Attention
Naturally, your website will offer existing and potential customers yet another way to find you. However, the Internet is a prominent place. So, if your website is not correctly designed, developed, and optimized, you might as well hide it in a maze. But on the other hand, a good website will attract a steady flow of potential customers and, once they are there, make them want to stick around.
One of the primary characteristics of successful websites is that they’re developed with search engine optimization (SEO) in mind. Without getting too technical, SEO involves utilizing various tools to ensure that your site shows up—preferably at the top of the page—in internet search results. As a result, it will maximize the number of visitors you draw to your site. It also gives your brand credibility and makes it easy to find.
It Will Be Easier To Connect With You
In addition to attracting new customers, a high-quality website will make it easier for potential and existing clients to get in touch. Even the most basic business website provides company contact details, such as physical and email addresses and phone numbers. With a little more effort, you can also provide site visitors with a map (or link to Google Maps) to your address.
If you want to enhance your availability, your website can include automated communication features like chatbots. In this way, clients can connect with your business after hours when you or your staff are not directly available. Chatbots can also market products and services based on customer searches and answer basic queries. It creates an enhanced feeling of connection and can improve customer retention too.
Your Customer Satisfaction Will Increase
Suppose your site is responsive, easy to navigate on desktop and mobile, and offers a variety of relevant features and information. In that case, it will be much easier for people to do business with you. In addition, customers love it when you make their lives easier and more enjoyable. A Deloitte study showed that 56% of consumers say that the overall enjoyment of their experience factors into their decision when buying a product or service.
Your clients will surely appreciate that everything they need to know is at their fingertips. As a result, they don’t have to spend hours submitting queries or obtaining information on the phone. Incidentally, this will also free up valuable time for you and your employees, who would otherwise be fielding calls and emails.
Other convenient features your site might offer include an FAQ section, product/service tutorials, and links to your social media accounts. It, combined with a generally pleasant user experience, will go a long way to keeping customers happy.
Maximizing Your Digital Footprint
The ultimate purpose of any business is to make money. To make money, you need customers to purchase your product or service. A robust and well-optimized website will expose your business to a more extensive potential customer base, giving them more opportunities to buy what you’re selling.
The more useful your website looks and feels, the more inclined your visitors will be to purchase goods or services from you. Therefore, well-developed and maintained websites can significantly enhance your bottom line. This significant potential return on investment (ROI) makes it well worth utilizing state-of-the-art web design templates or hiring professionals to do the work for you.
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